I can personally testify to the challenges faced when finding the right apartment or place of residence. One primary issue is unwanted property solicitations.
Users often receive numerous property listings and offers that are not relevant to their needs, making it a struggle to efficiently find properties that match their preferences. This leads to a frustrating and time-consuming experience, which hinders both property seekers and providers.
I made a general analysis first, gathering information on the current market.
Moreover as we worked on making our product stand out, we wanted to ensure that it still felt familiar to users. To do this, we decided to learn from other products that solve similar problems, which is why we started a benchmark analysis.
Among a wide range of products, I chose three: Zillow, Property Pro, and Jiji. Zillow and Property Pro are solely a product for property acquisition, while Jiji is a marketplace with a real estate category. They are used internationally and locally by users, respectively. These products helped me understand the functioning of the digital real estate market.
We are designing for a diverse user base, with a primary focus on individuals seeking a streamlined and efficient means of acquiring property.
Sarah is a 32-year-old marketing manager at a tech company. She's recently moved to a new city due to a job transfer and is looking for a rental property that's close to her workplace, has good public transport access, and is within her budget.
Sarah is overwhelmed by the sheer number of property listings available online. She often finds that the listings lack essential details, making it challenging to determine if a property suits her needs. She's frustrated with the time she spends browsing through irrelevant listings.
In addition to refining the visual and UI components of our product, I've uncovered several significant insights that offer valuable avenues for focused refinement.
By delving into these opportunities, we can elevate the user experience, optimize product functionality, and align more precisely with our users' expectations and requirements.
In order to improve users experience with finding a property, we’ll develop a Minimum Viable Product (MVP) that serves as a marketplace and primarily users can post detailed property requests, and real estate agents can submit customized proposals to fulfill those requests.
Our platform will streamline communication and ensure secure transactions between property seekers and agents, revolutionizing the property acquisition process.
In the development of our utility application, we place a strong emphasis on ensuring a seamless user experience, beginning with the initial onboarding process.
Our onboarding process is designed to be as effortless as entering a phone number to bring everyone on board. We understand that users may prefer not to provide an email address right away, so we've made it convenient by only requiring a name and phone number to get started.
The remaining details can be conveniently completed at a later time in the user's profile, allowing for a hassle-free and user-centric onboarding experience.
For the home page, I have implemented a bottom navigation bar that ensures seamless navigation across the entire application. This menu bar comprises five key elements: Home, Messages, Requests, Favorites and Account.
Delving into the app's primary feature, creating a request has been designed for simplicity, broken down into four distinct screens, each tailored to allow users to precisely define and streamline their property requirements. These screens include:
This marks the culminating step in the request flow, where users have the opportunity to review and evaluate all the proposals submitted by agents who are eager to fulfill their requests. At this juncture, users can make an informed decision on which proposal to accept, ultimately shaping their path towards acquiring their desired property.
The proposal is presented in a chat-style interface, featuring a prominent "Message Agent" call-to-action at the bottom. When users tap this button, it signifies their acceptance of the agent's proposal and their desire to initiate further communication.
Additionally, agents can include or pin properties within their proposals, allowing users to conveniently view these properties during their discussions.
Our value proposition lies primarily on our product's Enhanced User Experience which allows users to specify their property requirements, Thereby reducing the time and effort spent on property searches, resulting in a more satisfying and efficient experience.
Some revenue generating strategies for the platform may include:
In conclusion, our real estate acquiring platform has successfully introduced a game-changing feature – the request and proposal system. This innovative addition empowers users to proactively express their property preferences while allowing agents to tailor their services accordingly.
By bridging the gap between demand and supply with efficiency and transparency, our platform has redefined the real estate experience. It not only simplifies property acquisition but also fosters meaningful interactions between users and agents.
